Distilled is a fashion line and art collective based out of San Francisco. Our mission is to insert disruptively beautiful and confusing experiences into everyday life.
Our design process is as follows. We start with something I call an algorithm-enhanced storyboard. Each season, we choose an aspect of human nature that we'd like to explore for the season (for example, idealism), and feed it into the algorithm, which generates a storyboard of images, quotations, and color palettes that we use for our design inspiration for the season. Based on the storyboard, we work together with each of our conspirators -- the artists in our collective -- to come up with designs that tell the story of the season.
We view our work as accessible art. Each line is an exploration of some facet of human nature. Each piece is done as a collaboration between us and another artist in our collective. And each piece is produced in numbered editions of 300 and hand-finished in our studio in the Mission District of San Francisco.
The universality of the medium is important to us here. We believe that art belongs out in the environment rather than isolated in galleries. We have a particular passion for street art and art that's found in everyday objects. We choose clothing as our medium because it's accessible, and we seek to extend this accessibility through something we call Distilled Subscriptions, where we send out a tailor to each of our new subscribers, and then send along tailored-to-fit clothing each month.
Our goal here is twofold. First, we'd prefer to see our clothing tailored to the person wearing it, and second, we'd like to make our art even more accessible to our community.
And so this is how we hope to work towards our mission to insert disruptively beautiful and confusing experiences into everyday life: through fashion that explores human nature, aided by algorithms, and tailored to fit.
List of Feeds
